| Type | Private |
|---|---|
| Industry | Business Process Outsourcing (BPO) |
| Founded | 1981 |
| Headquarters | Bangalore, India |
| Number of locations | 35 |
| Key people | Deepak J. Patel (CEO) Anil Bhalla (President of Operations NA and Europe) Milind Godbole (President of Operations APAC) |
| Services |
Customer Lifecycle Management |
| Revenue | USD 335 million (consolidated) (FY09-10) |
| Employees | 20,300 (2011) |
| Website | http://www.minacs.adityabirla.com/ |
Aditya Birla Minacs (“Minacs”) is a business and technology outsourcing company with headquarters in Bangalore, India; Toronto, Canada; and Detroit (Farmington Hills), USA. It is a subsidiary of the Aditya Birla Group.
With 20,300 employees (as of June 2011) and 35 operations centers in Canada, Germany, Hungary, India, Jamaica, the Philippines, the United Kingdom, and the United States, Minacs provides the manufacturing, banking, financial services, insurance, telecom, high technology, media, and entertainment, healthcare, and government and public sectors with outsourced customer lifecycle, marketing, finance and accounting, procurement and IT services.
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Aditya Birla Minacs was formed in 2007 with the coming together of TransWorks, one of India’s first business process outsourcing (BPO) players, with Minacs, a pioneering North American CRM services company. The unified Aditya Birla Minacs entity was a result of the Aditya Birla Group acquiring a controlling stake in Minacs Worldwide Inc., Canada in 2006 through its TransWorks subsidiary. Minacs was founded in 1981 in Oshawa (near Toronto), Canada and TransWorks in 1999 in Mumbai, India.
Having started out as a contact center business supporting the American and Canadian automotive industries, Minacs subsequently grew its client portfolio to encompass leading banking, telecom, and technology clients. It also expanded its services portfolio from contact center to Customer Relationship Management (CRM), and added integrated marketing services by acquiring the US-based Phoenix Group in 2001.
Minacs was the first North American contact center / BPO company to achieve the ISO:9001 quality certification in 1996. Similarly, TransWorks too helped develop the Customer Operations Performance Center Incorporated (COPC Inc.) standard that benchmarks BPO performance, going on to become one of the first companies in the world to be COPC certified in 2002.
Aditya Birla Minacs integrated with PSI Data Systems, which was renamed as Aditya Birla Minacs IT Services in 2009, to strengthen its portfolio with technology-enabled BPO services, and a full range of IT outsourcing services. The Aditya Birla Group had earlier acquired PSI in 2001.
The company is today owned by the $29 billion leading Indian multinational conglomerate Aditya Birla Group. Deepak Patel joined Aditya Birla Minacs as the CEO in September 2008. Beginning 2009, Aditya Birla Minacs has opened operations centers in Vadodara (Baroda), Aurangabad, Chennai, Kolkata and Ranchi in India, to offer outsourcing services to domestic Indian clients. Aditya Birla Minacs announced the acquisition of London-headquartered Compass BPO in March 2010 to acquire a significant Finance and Accounting outsourcing capability. It acquired the Minnesota-based Bureau of Collection Recovery (BCR) in June 2010 to add accounts receivables management and collections services to its portfolio.
The rising sun logo is the Group’s corporate identity founded by Aditya Vikram Birla. “Aditya” is the Sanskrit word for the “sun”. Minacs is the surname of Canadian founder Elaine Minacs.
The Virtualization of Business: Controlling More with Less (Wall Street Journal)
Small Town India Beckons for Tech Companies (Wall Street Journal)
Our Focus Is to Embrace Growth in Small Towns (The Financial Express)
Aditya Birla Minacs Acquires UK's Compass BPO (The Economic Times)
Aditya Birla Minacs in IAOP Leaders Category (BPO Watch India)